Job Description

Job Summary:

The Social Media Marketing Specialist will develop and implement the company's web-based marketing strategy to promote the company's brand, attract visitors and potential leads, and generate internet sales.

Supervisory Responsibilities:

· None.

Duties/Responsibilities:

· Plans and implements web-based marketing strategies and campaigns via the company's website(s).

· Collaborates with web development and design teams; provides guidance on marketing-related aspects of the company's web presence.

· Develops and expands company's web presence through social media, email, web advertising, and other online sources; promotes company brand through these channels.

· Drafts, implements, maintains, and revises online marketing campaigns to drive sales and revenue to the company.

· Manage day-to-day running of all social platforms (primarily, Solex website, Instagram, IG Stories, Facebook, Tik Tok, X, LinkedIn, Pinterest, YouTube, and Mail Chimp Newsletter)

· Stay Up-to-date knowledge of all current social media platforms and trends.

• Capture, create and manage all published content (images, video and captions) across all social media accounts.
• Create visually stunning and compelling content that resonates with our audience.
• Respond to customer reviews and comments across all social media channels.

· Collaborate with internal teams for content creation, including dynamic video content for advertising campaigns

· Proficient in key areas of social media marketing including content creation, community management, and strategic campaigns.

• Craft and implement social media strategies that defy convention and capture attention.
• Event Documentation: Document key moments at significant events and manage the acquisition of content across all events. Stay up-to-date with social media trends and industry developments.

· Coordinates with other marketing team members to ensure active promotions and campaigns are represented on the website(s).

· Strategize and implement lead generation campaigns to further grow the business.

· Collaborates with web design, development, and content staff to monitor and improve search engine optimization (SEO) results for the company's site(s).

· Maintains current knowledge of trends and developments in online marketing.

· Assists with budget preparation for marketing department.

· Performs other related duties as assigned.

Education and Experience:

· Bachelor's degree in marketing, Business, Communications, or related field required.

· BSc degree in Marketing, Digital Media, Business, Communications, or a relevant field

· 3-4 of related experience preferred.

· Excellent time management skills and ability to meet deadlines.

· Proficient with HTML and web design.

· Proficient with Microsoft Office Suite or similar software

Qualifications

Required Skills/Abilities:

· Extensive knowledge of marketing principles and strategies.

· Excellent written and verbal communication skills.

· Proven ability to plan and implement marketing campaigns.

· 3-4 years social media marketing experience for companies/brands.

· Insightful and highly creative with the ability to guide and create compelling content.

· Strong blog photography skills.

• Creative and strong presentation skills with attention to detail.
• Ability to work independently and with cross-functional departments.
• Solid understanding of social media /pop culture community trends.
• Remain on top of the social trends and platform changes.
• Some graphic design experience preferred, including Canvas (?)
• Excellent organizational skills and attention to detail.

Physical Requirements:

· Prolonged periods sitting at a desk and working on a computer.

· Must be able to lift up to 15 pounds at times.

Equal Employment Opportunity

Solex HCM (& Affiliates) provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

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